Failure across
The board
Not a single Dirty Dozen brand met all their 2025 targets to tackle plastic pollution – and worse, many targets were abandoned completely, or simply just ignored.
With no one really holding these brands to account, their pledges, commitments and 2025 targets have been nothing more than empty words on a page.
How you can take action
in 3 simple steps:
Big Brands are fuelling the plastic crisis; they’ve broken promises, greenwashed consumers, and derailed vital legislation.
To show big brands the power of reuse as an effective instrument for positive change, Surfers Against Sewage (SAS) are bringing back #ReturnToOffender! One of SAS’s original plastic pollution campaign actions. We’re turn up the heat on the UK’s top polluting brands and tell the government it’s time to crack down on those profiting from pollution.





